Delivering Personalized Content Based on a Social

专利名称：Delivering Personalized Content Based on a

Social Graph of Sharing Activity of Users ofthe Open Web

发明人：Dimitri Vaynblat,Gurbaksh Chahal申请号：US14805241申请日：20150721

公开号：US20150326681A1公开日：20151112

专利附图：

摘要：A social graph is built which includes interactions, sharing activity, andconnections between the users of the open Web and can be used to improve ad

targeting and content personalization. Sharing activity between two users will affect adsor content that both users will be presented while surfing the Web. This sharing activityincludes sending of links, sending of videos, sending of files, cutting and pasting ofcontent, sending text messages, and sending of e-mails. Building of the social graph caninclude creating an edge in the social graph that is representative of a particular categorytype. Based on the social graph, personalized digital content can be selected.

申请人：RadiumOne, Inc.

地址：San Francisco CA US

国籍：US

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